BBR TO-GO — JASON JONES: A FOUNDER’S STORY
November 2026
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For founders, an exit marks the beginning of a new chapter. In our newest episode of BBR To-Go, Jason Jones, Founding President of Vital Farms, sits down with BBR’s Ella Lund-Simon to reflect on life leading up to and after a liquidity event. Together, they explore the financial, personal, and practical realities of navigating what comes next and planning for the opportunities that lie ahead.
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About Jason Jones: Jason Jones is the Founding President of Vital Farms, the Austin-based pasture-raised egg company. Vital Farms grew from a single farm into a national brand built around pasture-raised farming, animal welfare, and transparency.
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